Division Marketing Director
ProMedica`s senior care division, formerly known as HCR ManorCare, operates 335+ assisted living facilities, skilled nursing centers, memory care communities and hospice and home health care agencies. Services are provided in 26 states and currently operate under the brand names Heartland, ManorCare, ProMedica and Arden Courts. Over the next 18 months, the senior care entities will begin to rebrand to ProMedica.
Driven by its Mission to improve your health and well-being, ProMedica has been nationally recognized for its advocacy programs and efforts to address and lead in social determinants of health, champion healthy aging and cultivate innovative solutions. For more information about ProMedica senior care services, please visit www.promedicaseniorcare.org.
HCR ManorCare provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.
- Directs the development, management and execution of the strategic sales and marketing for the Assisted Living division.
- Directs the development, management and execution of the strategic sales and marketing for the division including pricing, product development, promotional plans and development of people.
- Monitors and assesses the progress of the division’s sales and marketing staff, providing training, coaching and development needed to ensure census and revenue growth.
- Accountable for ensuring growth in revenue through census growth in the appropriate business segment that contributes to the earnings of the company.
- This role will drive the Marketing and Sales for the entire Assisted Living Division. It is a remote position with considerable travel requirements.
In return for your expertise, you’ll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow. Be a part of the team leading the nation in healthcare.
Bachelor's degree in marketing, business or related field; M.B.A. or equivalent. preferred.
Seven to ten years experience in the field of sales management marketing management; multi-business unit responsibility and previous healthcare sales required.
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